In the Georgia Attitude, Bias, and Behavior Acquisition Lab (GABBA Lab) we examine how attitudes, biases, and nonverbal behaviors are established, maintained, and facilitated through subtle messages present in everyday life. More specifically, we study how situational cues in our social environments shape our attitudes and behavior toward other individuals and groups. The situational cues that we investigate are subtle but powerful features of social contexts and interactions that influence observers’ affective associations with others. These cues range from nonverbal signals demonstrated in interpersonal interactions (e.g., warmth and friendliness) to explicit messages that may appear to be positive but are actually ironically negative (heightening biases). We utilize correlational and experimental approaches and employ multiple methods to identify the basic cognitive, affective, and perceptual processes that lead to the establishment, maintenance, and activation of attitudes and biases.